Tata AIA Life Insurance adds initiative of protecting environment with life

 Addressing environmental concerns stemming from global warming, Tata AIA Life Insurance has taken concrete steps to combat it through a new initiative called Rakshakaran Hero . This aligns with Tata AIA Life Insurance philosophy of 'protection' that secures people's future. Extending the same philosophy to the environment, is this new initiative, that promises to protect the planet's collective future.

Tata AIA Life Insurance has pledged to plant a sapling in the name of the policy-holder for every Term policy that is bought. These saplings will be planted in designated regions across India to enhance the much-required green cover in country. Through this initiative, consumers will now not only provide financial protection to their families, but also become active participants in making the world a greener place.They will take care of their family's future by purchasing the Life insurance policy along with the promise of a greener, cleaner environment in the future.

Saurabh Agrawal, Chairman - Tata AIA Life Insurance& Chief Financial Officer of Tata Sons, launched the initiative spearheaded by Rishi Srivastava, MD & CEO Tata AIA LifeInsurance. Speaking on the occasion, Saurabh Agrawal, Chairman - Tata AIA Life Insurance&Chief Financial Officer of Tata Sons said: "This initiative by Tata AIA Life perfectly aligns with Tata Group's ethos and objectives of achieving participative, sustainable and ecology-strengthening development. The group has always believed in creating value for the stakeholders along with creating value for the shareholders.

With mounting concerns over fast-degrading quality of air and waning green cover, we feel we must play a proactive role in reversing the effects of deforestation. I congratulate Rishi and Tata AIA Life for this inclusive way of environment protection." "We are really excited about the ' Rakshakaran Hero' initiative as it helps us fulfil our objective of 'giving back to society', by financially protecting people as well as protecting the environment. Our consumers are heroes because not only do they protect their families' future but also secure our collective future by protecting the environment. Our consumers are the real heroes who are promoting our cause of environmental sustainability," said Rishi Srivastava, MD & CEO Tata AIA Life Insurance .

"I am happy at the encouraging response from the policy-holders. Amid fast-depleting green cover, we are proud to roll out a campaign that promises a cleaner, brighter future to our coming generations", he added. Tata AIA Life Insurance is already begun planting a sapling for every Term Plan bought by their policy holders in collaboration with Grow-Tree.

The tree plantation will happen for rural communities in Chintamani, Karnataka, for Tribals in Koraput, Odisha and for Tigers in the periphery of Sundarbans National Park, West Bengal. The initiative will also further plant trees for Farmers in Harda, Madhya Pradesh, trees for Elephants in Jharkhand and trees for tribal in Srikakulam, Andhra Pradesh. To start with, Tata AIA pledges 1.50.000 trees in Karnataka and Odisha.

Source: Business Fortnight