Insurer to introduce new services and products for COVID-19

Aditya Birla health (ABH), a standalone private health insurer plans to introduce an array of services and product solutions that will enable its customers to take care of their health needs.

The health insurer plans to reduce the initial waiting period from 30 to 15 days for all policyholders for COVID-19 related inpatient hospitalisation claims.

Another new offering that will be introduced is the extension of the home treatment facility to policyholders, otherwise requiring hospitalisation and where policyholders have been advised home treatment by the treating doctor in line with the government guidelines. The home treatment facility will be provided on a cashless basis through the company’s network providers and empanelled service providers.

The company recently launched the indemnity-based health insurance product Corona Kavach policy which covers COVID-19. The policy covers hospitalisation expenses in case of inpatient admission due to COVID-19 infection and any other co-morbidity which a patient may have. In addition, all indemnity products of the company offer hospitalisation covers, in-patient treatment, pre-hospitalisation, post-hospitalisation, and ambulance cover for COVID-19. The group active health and group active secure hospital cash products also cover COVID-19 treatment on indemnity as well as on a fixed benefit basis.

Aditya Birla health CEO Mayank Bathwal said that the new COVID-19 products and add-ons to existing products will safeguard the wellbeing of its customers, right from first stage of the virus detection to post-recovery phase covering pre and post-hospitalisation expenses. “We are constantly speaking to our customers to understand their needs and challenges, and suitably modifying our benefits and offerings to support them further,” he said.

 ABH has also launched an initiative ‘Active Dayz@Home’ during the recent lockdown to facilitate seamless healthcare to patrons. Through its Activ health app, customers can continue earning their HealthReturns by watching and working out with videos on the app. ABH also launched a campaign #HealthFromHome that re-imagined a healthy lifestyle for Indians during the lockdown.

Source: Asia Insurance Review

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