Australia:ICA rebrands itself to strengthen identity

The Insurance Council of Australia (ICA) has completed a makeover with a new brand, website and logo to strengthen its identity as "the voice of a resilient Australia".

The ICA’s new brand builds on the consumer-friendly Code of Practice brand launched to stakeholders in early 2020.

ICA chief executive Andrew Hall says the regulator’s new “strong and identifiable” brand has the “flex required for the breadth of the general insurance sector and its broad stakeholder base”.

He added: “The fresh creative brings ICA’s purpose to life, using strong foundational shapes and the bold colours found in Australia’s landscape to underscore our role as the voice of a resilient Australia.”

ICA also launched its new audience-focused website which features device optimisation, strong in-site search and a user-friendly design,

Source: Asia Insurance Review